naming
I mentioned yesterday that I thought that to re-brand and renew Human Beams, we needed a new name. I still think that – or maybe at least a good tagline.
Anyway, I thought I had found it yesterday. A line of a poem by Langston Hughes just sort of leaped out at me and I thought “That’s it!”. I loved the sound of it, the lyricism – though it was a few words long. Still, it had the feeling I was looking for, and it even incorporated the “sun”, which has been part of our logo since the beginning! How perfect was that?
Except. A couple of hours later I was warmly thinking of our new name, and then… um, what was it again? How did it go, exactly? I looked it up again and, oh yeah! That’s it, beautiful and perfect.
Only, just now I again tried to recall the words, the sequence, the beauty – and I can’t remember a thing about it, except that it has “sun” in it.
Now, this could be a sign that age has gripped my brain and just refused to let go – or, more likely, a good sign that I should keep looking for that perfect name. If even I can’t remember it, how could I expect my readers to?
Sigh.
Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, the train station sign for which is posted above, is the name of a town in Wales. It reportedly means "St. Mary’s Church in the hollow of white hazel near a rapid whirlpool and the Church of St. Tysilio near the red cave.", so you can see why they wanted to shorten it a bit…
Nanette is | Topic: Human Beams, life | Tags: None
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